I Cut the Bullshit
Let’s start with the obvious: there’s too much noise online. Fake influencers selling snake-oil solutions. AI hype with little substance. Endless misinformation, and buzz for buzz’s sake. It’s exhausting, confusing, and worst of all, it pushes real value – and serious, hard-working people – to struggle without work because everyone’s relying on AI.
That’s where I come in. I offer no-nonsense branding rooted in clarity, honesty, and purpose. If you work with me, you won’t get gimmicks or hollow promises. You’ll get real talk, a clear path, and creative work that solves problems. Not fluff – just results-driven design.
The “Old School Lecturer” You Actually Needed
Aside from designing for clients, I also mentor businesses and individuals.
A design student once called me an “old school lecturer.”
Old-school to me means cutting through the ego and pretentiousness. It means fundamentals first, hard questions, and accountability.
I don’t just deliver design – I provide creative consultancy. I guide, challenge, and hold you (and myself) to a higher standard. Because real growth doesn’t come from shortcuts.
How I Work: Purpose First, Always
Whether it’s a rebrand or a website refresh, I start by asking: what are we trying to achieve?
Do you need more clients? Stronger recognition? Streamlined messaging? Better conversions?
This isn’t theory. This is practical. Strategic. Results-focused.
Every project is built around a simple idea: solve real problems with results-driven design. If that means using an AI tool to save time and boost output, great. If it’s just hype, we leave it out. There’s no point chasing trends – unless they actually serve the goal.
Why Clients Work with Me
They’re not buying flash. They’re investing in:
Reliability – I do what I say I will. Deadlines matter.
Experience – Not just with tools, but with messy realities: stakeholder politics, shifting scopes, and tight timelines.
Professionalism – Mistakes happen. I own mine. I fix them.
Hard Work – Broken leg? Still showed up and delivered. Enough said.
This is the backbone of my creative consultancy—it’s not just about creating, it’s about solving and shipping. With integrity.
What This Actually Looks Like
Discovery & Kick-off
Goal-setting. Research. Stakeholder alignment.
Strategy
Brand system? UX rebuild? Positioning shift? We define the path forward.
Execution
Designed to convert, scale, and resonate. Always with purpose.
Review & Launch
Polish. QA. Real-world testing. Ready to ship.
Support.
We review and improve. I stay in your corner post-launch.
Every phase is grounded in no-nonsense branding – focused on results, not ego.
Tech Product Manufacturer Brand Work – Since launching the refreshed Etsy store, sales have surpassed the previous year, with increased organic traffic and engagement.
Non-Profit Rebrand – From giving them a starting brand, they were able to raise the money they needed for military aid in Ukraine.
Property Brochure Revamp – Updated the look and feel and created a more structured and professional looking brochure to be sent out to prospective clients. Great feedback from the client.
These weren’t lucky breaks—they were outcomes of thoughtful, results-driven design and real strategy.
If You’re Done With the Fluff…
This is creative consultancy without the ego. Just design that does the job – and branding that earns trust.
I don’t sell hype. I build brands that stand up under pressure. I offer strategy that holds water.
If you’re ready to cut the noise, get to work, and build something real – let’s talk.