I recently got the chance to work with Shrine Crystals, a Nottingham-based funeral company, to create a brand identity for their unique memorial keepsakes.

Shrine Crystals is a Nottingham-based funeral company that operates in a market that’s both unique, small and saturated, so standing out was a must. After going through several iterations of logo and imagery, we decided on a crystal symbol for the logo—a natural choice, given the product.

The logo represents both the delicacy and beauty of the keepsakes they create, while the overall visual identity needed to feel “expensive” yet still lean into traditional funeral brand aesthetics. We used muted, calming tones and elegant fonts to strike that balance between luxury and sensitivity.

Aside from the logo and brand look and feel, the project also involved developing design templates for their printed products. There were various technical considerations to ensure everything not only looked beautiful but also functioned smoothly when printed on glass. I’ll have more information in another portfolio piece in the coming months.

One of the key aspects of this collaboration was the design training I provided for the Shrine Crystals team. I knew they needed to be self-sufficient once the initial branding was done, so I created a series of video tutorials. These videos walked them through step-by-step instructions on how to manage and update their templates—everything from editing text and images to ensuring color consistency across different materials.

Building this brand from scratch, especially for such a unique concept within the funeral industry, was a great experience.