I had the awesome opportunity to work with Lucky Duck Tech, a USA-based company that makes tech products for home offices.
They wanted to boost their online presence and get more eyes on their products through social media ads.
That’s where I came in—to design some social media carousel ads that would grab attention and drive traffic to their site.
The Brief
Lucky Duck Tech needed a static social media carousel ad that would stand out in a busy feed. The goal? Increase brand awareness and get more people clicking through to their website. They had been relying on organic traffic but wanted to see how paid ads could help bring in more engagement and conversions.
The Approach
To make sure this ads were going to be effective, I focused on a few key things:
- Bold, Bright Colors: People scroll fast, so I used eye-catching colors to hopefully stop them in their tracks.
- Illustrative Style: Instead of just slapping on product images, I went for a fun, illustrated look.
- Short & Snappy Messaging: Nobody likes to read a wall of text on an ad, so I kept the wording simple but impactful.
- Brand Consistency: Stuck to Lucky Duck Tech’s branding to make sure everything felt cohesive and professional.
We looked at a couple of different versions to test, one that was more inline with most professional looking brands you see that rely heavily on clean photography, and another that was more illustrative and eye-catching.
The Approach
To make sure this ad was effective and hopefully got people’s attention, I focused on a few key things that the design would have:
- Bold, Bright Colors: People scroll fast, so I used eye-catching colors to hopefully stop them in their tracks.
- Illustrative Style: Instead of just slapping on product images, I went for a fun, illustrated look.
- Short & Snappy Messaging: Nobody likes to read a wall of text on an ad, so I kept the wording simple but impactful.
- Brand Consistency: Stuck to Lucky Duck Tech’s branding to make sure everything felt cohesive and professional.
The Results
Once the ad went live, Lucky Duck Tech saw some solid improvements:
- More Brand Visibility: The ad reached a much larger audience compared to their organic posts.
- Increased Website Traffic: More people were clicking through from Facebook, meaning the design was doing its job.
- Higher Engagement: This ad got more clicks and interactions than their previous ones.
- Standing Out from Competitors: A lot of other brands in this space use plain product photos—our colorful, illustrated approach made Lucky Duck Tech stand out.
Final Thoughts
Working with Lucky Duck Tech was a blast! If you’re looking for a creative, scroll-stopping social media carousel ad for your tech products, let’s chat—I’d love to help bring your brand to life!
