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I’ve been seeing lots of content around Web 3.0, “the future next stage of the internet.” 

From the research I’ve done – it looks like things could be going back to the more of the community approach, back in the early days of web 2.0 which I was fortunate enough to remember.

I think this could be an exciting shift in the way people are marketing themselves with technology.

Things like Myspace where there was a “scene” for certain music genres and things like that.

At the moment there seems to be quite a big rise of the individual (influencer, person with a really specific job title, me included!).

I think major news outlets are being threatened by this, as people are starting to seek out their own opinions from individuals that are offering alternative views to the mainstream media.

I wonder whether the rise of this community mindset in the future, would shift things to making people more attracted to joining a particular group of people that are perhaps very specific to you.

I’d think of it as a group of influencers, not just a single person.

From my own experience websites like Reddit have already been doing this for a long time already.

For businesses, this shift will be beneficial I think – I wonder how targeting and marketing your audience is going to change.

It might become easier in the sense that it’s easier to identify your target market, but also a challenge in that many things that we’ve done for the past few years will have to be re-evaluated like SEO for example.

I’m really excited to see how this starts to develop in the next 3-5 years.