I provided some design support to a tracking and telematics company, Microlise. During the run up to their annual transport conference, I worked with an exhibitor of the event – Knorr-Bremse, on producing a stand graphic and advert to be included in the conference event brochure.
The content supplied aimed to promote Knorr-Bremse’s driver braking system. They already had some existing brand guidelines that I was to follow. The same content and design was used in the advertisement as well as the stand graphic for consistency.
- Existing brand guidelines
- Stand graphic and advertisement to be linked visually.
Working with Knorr-Bremse to create a way to include a bold message and include the relevant parts of the image
Knorr-Bremse had specific guidelines to follow to construct their visual for the stand and advert. They wanted to use a specific image that had to be framed in a certain way. The design had include the icons on top of the truck, as these were important in representing the the information being fed to the driver from the braking system.
- The stand and advert had to use only 1 image that was supplied
- The imagery had to be framed in a certain way without cropping out certain elements in the scene.