I recently worked with NomPharma Limited, a Nottingham-based pharmaceutical company, to modernize and refresh their website and enhance their online presence.
With over 20 years of experience, NomPharma Limited’s aim was to boost sales and elevate brand visibility within their industry.
They already operated an online shop using WooCommerce and Shopify to facilitate product purchases through their website.
The project involved several key stages:
– Backing up the existing website.
– Refreshing imagery, content, and implementing SEO strategies.
– Migrating the updated website and domain to a new hosting provider.
From the clients’ point of view, it was important that the website’s design remained largely unchanged, with minor adjustments to improve short-term visibility.
I identified that a lot of the imagery used on the existing website could be modernized a lot more and should communicate their 20 years of experience.
Recognizing the importance of search engine visibility, we collaborated to develop a list of relevant keywords to target in Google searches. By optimizing their website content, we aimed to improve their ranking for pharmaceutical-related terms and enhance their online discoverability.
To find out more about NomPharma Limited, check out their full site at NomPharma.com.
Scope
- Goals of the project were to modernize website where possible, enhance online presence and increase sales.
- Project stages included backing up existing site, refreshing content, and migrating to new hosting.
- Focused on maintaining design while optimizing imagery and implementing SEO strategies for improved visibility and ranking.
Original Homepage
Refreshed Homepage
Curious About What Goes Into a Website Refresh?
Original Logo
Refreshed Logo
Original Wholesale Operations Service Page
Refreshed Wholesale Operations Service Page
