I worked on creating 3 different concepts for Cloudbridge. The brief was to produce an aspect of storytelling and show the human element in conjunction with the idea of automated AI.
They had sent me a few visuals for reference, which were in a clean and bold style. As part of the process I analysed the competition to see what visuals were currently being used, and how I could work to make Cloudbridge’s unique.
Scope
- 3 different concepts
- No amendments to the content
- Client wanted a storytelling aspect.
Bespoke design concepts
Concept 1 used dynamic shapes in reference to the identity aspect, and a way to hint at the technology industry. Concept 2 used block shapes and large typographical statements that were supported by powerful visuals. This used more people focused imagery to communicate the empowering of employees.
Concept 3 used a more abstract and simple approach, with more emphasis on shapes and clean icon illustrations. The lines tied the sections together with the icons, ensuring the viewer always saw a journey and be told a story. The typography was picked to represent the feeling of being futuristic.
Outcomes
- Bespoke imagery created for each design
- Animated header imagery created.
