The owner of HiredPoint approached me and asked me to work on a logo and some brand visuals for a pitch document.
He was quite open to leave the direction and style up to me to determine the look and feel, and didn’t have any ideas in mind.
Scope
- Logo design aimed at international students
- The visuals had to represent searching or a journey in some way.
Creation of a bold, recognisable logo and simple visual elements
Naveen was quite happy for me to take the creative lead, so I suggested using some bold typography that would allow for the logo to be easily legible, and translatable if used in different languages.
In terms of the visuals, I explored some themes around lines and coming between 2 points (the job searching, and the job application).
Outcomes
- Logo and strapline
- Animation example.
