Logo, visual identity & web design project for US tech company CleanOut. Providing support in launching their email software.

The owner of CleanOut approached me about a redesign of their product logo and landing pages that they were looking to launch to promote the product.

An initial consultation was required to define the timeline, any technical requirements and discuss the goal of launching the rebrand of the product.

Scope

  • Existing brand that needed to be developed for CleanOut
  • Small amount of marketing collateral needed for launch
  • Website wireframe and design needed
  • Requirement for bespoke development with custom integration.
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I wanted to say I really enjoy working with Ben. He is very creative and has come up with good designs that bring my messaging to life.

Greg OsborneOwner, Lucky Duck Software

New logo, visual identity & website design that is built to drive company success, increase brand recognition & conversions.

After the initial consultation, it was clear that Greg (the owner) was keen to develop a creative solution that would set it apart from its’ competitors in the space.

After some indepth research into competitor marketing we developed a solid strategy that would form the start of the brand.

Creating the initial logo and visual identity gave us a starting point to consider the brand identity as whole.

It was important to plan how the visuals would work on the website and also in the marketing collateral for the launch. Creating bespoke imagery meant that it could be adapted and stay consistent.

The web design process involved creating wireframes with the content to create a straightforward landing page, free trial and sign up page.

They had some technical requirements to integrate the backend of their app CleanOut, to feed into the website.

It was important in the project management stage to discuss this with the developer and ensure the custom build would be achieved with this in mind.

During the website design and development, email marketing and branded app collateral was also created to ensure a consistently branded experience for the user.

Outcomes

  • Competitor research + identification into the strategy that would help make CleanOut different
  • Flexible logo that was created with different scenarios in mind
  • Bespoke brand image creation
  • Project management support to work with software developer to custom build the website pages
  • Brand guideline development.

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