CleanOut

The owner of CleanOut approached me about a redesign of their product logo and landing pages that they were looking to launch to promote the product.

An initial consultation was required to define the timeline, any technical requirements and discuss the goal of launching the rebrand of the product.

After the initial consultation, it was clear that Greg (the owner) was keen to develop a creative solution that would set it apart from its’ competitors in the space.

After some indepth research into competitor marketing we developed a solid strategy that would form the start of the brand.

Creating the initial logo and visual identity gave us a starting point to consider the brand identity as whole.

It was important to plan how the visuals would work on the website and also in the marketing collateral for the launch. Creating bespoke imagery meant that it could be adapted and stay consistent.

The web design process involved creating wireframes with the content to create a straightforward landing page, free trial and sign up page.

They had some technical requirements to integrate the backend of their app CleanOut, to feed into the website.

It was important in the project management stage to discuss this with the developer and ensure the custom build would be achieved with this in mind.

During the website design and development, email marketing and branded app collateral was also created to ensure a consistently branded experience for the user.